一条有影响力的政治微博具有何种特征

#凯发电游分享#【一条有影响力的政治微博具有何种特征】政治微博具有议程设置功能,须1、具有及时性等新闻价值;2、内容能对正在进行的新闻事件起到补充;3、含有不易通过采访获取到的来自政治领导者的“引语”;4、对一些正在争论的主要议题提供一些知情人的视角;5、短小精悍,方便阅读。 【文章说明】“分享”译自文章“摘要”和主体部分内容,文中“tweet”译为“微博”。 【文章全文】The agenda-building function of political tweets 亚太社交媒体 Abstract This article expands the scope of agenda-building research, which has traditionally focused on the ability of press releases, press conferences, and political ads to influence media coverage. In-depth interviews with political reporters and editors at US newspapers during the 2012 campaign found that tweets from political leaders are used by journalists in ways that suggest first- and second-level agenda building. Participants gave examples of how political tweets have shaped their coverage in terms of the events they cover, the sources they interview, the quotes they use, and the background information they rely on to decide how to cover an issue. In addition, political tweets that contribute the most to coverage tend to have several elements in common.   Keywords 2012 campaign, agenda building, in-depth interviews, political journalists, Twitter   Elements of an influential political tweet Several factors make a political tweet able to shape coverage. Tweets with news values, such as timeliness, stand out to journalists. Marc called Twitter ‘possibly the ultimate breaking news tool’. Andrae said: ‘We often pick up ideas, breaking news tips, even press statements from Twitter. It is a source of daily information’. Speed is one of Twitter’s big advantages. Sydney said he seeks out tweets that meet his deadline needs:  They are useful, on deadline, if I’m looking for immediate reactions to the news. So when the Supreme Court issues its decision on President Obama’s health care law, our first cut might include instant reactions from political players, as expressed on Twitter. Twitter has become the first draft of the ‘…said in a statement’ comment. Useful political tweets are often those that contain information that supplements an existing story being worked on. When it comes to a political tweet’s ability to shape a story, Maria said, ‘A lot of it is topical’. One example Robbie gave of a topical political tweet dealt with how local candidates will sometimes tweet about ‘how they’ve knocked on seven thousand doors or they’ve raised just so much money’. She said candidate outreach and fundraising are common themes she covers: That’s something that I definitely care about, because we do stories about how much each candidate has raised in their campaign. So looking at that kind of thing, those kinds of tweets and those kinds of nuggets of news are helpful for me. Certain types of quotes also stand out to journalists. Butter said journalists appreciate having instant access to quotes from political leaders who are not always available to be interviewed: One example was when I was covering Newt Gingrich, and he was asked about whether he supported women joining Augusta National Country Club. It was Masters week. He told the traveling press corps that Callista [Gingrich’s wife] would make a great member. Then he tweeted the same answer to the wider public a few minutes later. That way other reporters did not have to write ‘NBC reported’. They could say, ‘Newt tweeted’. Tweets that include an insider’s perspective on the major issues being debated are sought after by participants. Lawrence said: ‘I think that’s valuable, where you’re getting a very unvarnished view’. Alan also desires political leaders who are plainspoken and revealing when they tweet. He wants to see: … a politician who would tweet a committee meeting, you know, almost the same way that a reporter would. That politician’s perspective as to why a bill is being bottled up in committee, that kind of thing. If we could ever get to the point where politicians were doing that, sort of live in-the-moment, that would be very exciting. Finally, tweets must be easy to read to appeal to journalists. Robbie said: ‘I tend to focus on the ones that are short and punchy … with a quick sentence or a quick description, and then I can click on the link and go on from there’. Tracie said to-the-point tweets stand out because they are ‘helpful to reporters who are, more and more, being stretched in every direction’. 【文章作者】John H Parmelee 【文章来源】New Media Society 2014 16: 434 【文章链接】http://nms.sagepub.com/content/16/3/434

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