#凯发电游分享#【2018年社交媒体的四大趋势】

#凯发电游分享#【2018年社交媒体的四大趋势】1. 社交媒体上的聊天工具越来越流行。Facebook推出了信息盒子,粉丝和用户不希望等待半天才看到回复,要积极利用起来和粉丝的一对一聊天工具。2. 社交媒体必须要将重心放在移动端。包括Instagram在内的许多社交媒体都是仅限于移动端的平台,所有的策划和公关都要建立在用户使用移动设备的前提假设上。3.尽管平台们长得越来越像,但也要让不同的平台有不同的特色。4. 短凯发国际娱乐手机是所有社交媒体平台上都必须要配备的内容。

4 social media trends to watch for in 2018

30821933 - flat design style modern vector illustration concept of mobile gaming with network friends, game playing awards, smart phone communication and chatting via social media services, using smartphone for mailing and networking.30821933 - flat design style modern vector illustration concept of mobile gaming with network friends, game playing awards, smart phone communication and chatting via social media services, using smartphone for mailing and networking.
To stay ahead of the game in the coming year, marketers should focus on chatbots, video and a mobile-first strategy.
The end of the year is quickly approaching.The holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention and boost business, provided you do it right. You either take full advantage of the opportunity or your competitors will.It's a constantly changing landscape, and it's time to start laying out your social media marketing strategy for the approaching year. To be successful, you should know about the latest trends. Staying ahead of the curve will put you in a much better position to capitalize as we head into 2018. Here are four crucial social media trends to home in on: [Related: 5 Social Media Rules Every Entrepreneur Should Know] 1. Chatbots have arrived. You must master them. If you aren't familiar with chatbots, you need to learn how this technology can greatly benefit your social media marketing. Customer service has transitioned to phone calls and emails to social media. Consumers demand instant replies to their questions and concerns, and they now turn to social media when they want something. The sooner you can reply, the better. Chatbots allow you to interact instantly, which is why Facebook Messenger bots are becoming so popular. Setting one up is fairly simple, and you can do it for free. "Social media is the hub for customer interaction, and it's becoming necessary for every business to acknowledge this, even service-based businesses. The most attractive aspect of utilizing a chatbot is the ability to provide instant engagement that feels personal. Chatbots are there for your customers around the clock," says James Memije, founder of AccuServ Heating & Air Conditioning. [EVENT: Social Media #Mashup at Disneyland] 2. Social media should be entirely mobile-focused. Snapchat and Instagram are mobile-focused social media platforms, and while Instagram isaccessible via desktops, very few users, if any, use it on anything other than their mobile devices. Facebook makes 84 percent of its advertising revenue from mobile — making it clear as day that the majority of social media users are on their phones. "The content you post on social media needs to feature calls-to-action that have the mobile user in mind. They already have their phone in hand, so take advantage of the opportunity and create content that triggers an action," advises Catherine Jacobs, COO of McQuarrie Hunter LLP. Facebook was originally created for desktop use, but it has evolved to become extremely user-friendly on mobile devices. The trend of mobile use dominating social media is only going to increase, so prepare yourself now. [Related: 10 Laws of Social Media Marketing] 3. Don't eliminate platforms because of feature similarities. It's no secret that Facebook and Instagram copied Snapchat—they all now have very similar features, but that doesn't necessarily make them the same. From the outside looking in, they might seem similar enough to possibly eliminate one from the mix, but each platform has different reach abilities and different audiences. "Snapchat is still the more popular option among the younger demographic, while Instagram is the millennials' social network of choice. Facebook is the option the older demographic is comfortable with, and it now has a 'Stories' feature as well. So, while these three all have the same feature, they are favored by different audiences," explains Yosef Adelman, CEO of Falcon Marketing. This is going to continue, and while the features might become more similar across different social platforms, you can't eliminate a social media channel based on features alone—doing so can possibly eliminate your ability to reach certain demographics and audiences. [Related: 12 Social Media Mistakes That Entrepreneurs Make] 4. Video must be part of your content strategy. Everyone knows that video content is hot right now, and Facebook ads that feature video are attracting more engagement, which then amplifies organic exposure. When done right, there isn't a bigger bang for your social media marketing dollar. "Snapchat is heavily video-content based, as is Instagram's Stories feature, proving how video is the dominating content format on social media right now. Businesses that quickly learn how to tell their story through video content will experience much better social media success than those that ignore it," says Brian Gwinn, CEO of Greenview Investment Partners. I can already see brands and entrepreneurs start to get more involved with Snapchat, myself included. They are becoming more influencer-friendly, which will contribute to introducing it to a much larger group of users outside of the younger demographic.
链接:https://www.ragan.com/Main/Articles/53376.aspx 作者:Jonathan Long 来源:Ragan

Comments are closed.

无觅相关文章插件